Latest Blogs

Working Together, Remotely: 7 Tips for Success

By Kendra Lee posted 23 hours ago
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By Kendra Olney Lee The novel coronavirus introduced uncertainty at all levels of life rather quickly. Businesses are rethinking how they’ll operate in the immediate future and what long-term implications the virus will have on their workforce. To meet social distance and self-isolation guidelines, many employers are introducing immediate work-from-home policies. At KLA Group, we’re lucky to be one step ahead. We’ve always been a 100% virtual company. Why We Chose a Work-From-Home Model From day one, I knew a work-from-home model made sense. It gives us access to the most talented people, regardless of which state or city they live ...
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Loop is a VoIP Winner in Spring 2020 G2 Categories!

By Sarah Graves posted 9 days ago
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https://www.loopcommunications.com/loop-is-a-winner-in-spring-2020-g2-categories/
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COVID-19 Preparedness: Bring Business Home

By Sarah Graves posted 11 days ago
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Loop Communications is a trusted business phone system provider for customers in a variety of industries. Through our reliability, scalability, and top-notch customer service, we have established ourselves as a leader in Hosted VoIP for business professionals. Due to COVID-19, we have seen an increase in companies bringing their businesses home to keep a social distance for the safety and health of others. As a team, we have offered all our customers any support needed to ensure success through this transition. Hosted VoIP provides many ways to work remotely, increasing flexibility, while still maintaining the professionalism of working in an office setting. ...
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Features Spotlight: SMS Texting to Email

By Sarah Graves posted 15 days ago
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Your business phone system service agreement with Loop Communications offers an  SMS Texting  feature that increases your flexibility to connect with anyone, anywhere, anytime. VoIP is a new way of communicating that’s changing how we use the phone. Business text messaging, also known as SMS for business, lets you send unlimited text messages to your customers and employees from your local business phone number rather than your personal cell-phone number. Anyone can send text messages directly to your business phone number and you will receive the message via email. You can respond from your email directly and the system will automatically text back to ...
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Update Your Prospecting Methods for Uncertain Times

By Kendra Lee posted 16 days ago
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Discover strategies to start conversations and get appointments.   In this one-hour, interactive webinar, prospect attraction authority Kendra Lee and expert sales consultant Lynn Hidy will share: The best strategies to reach prospects remotely 3 ways to start the conversation How to create interest and build trust in uncertain times What to say in the third, fourth and fifth attempts to set appointments An efficient, repeatable prospecting process Join us! Register now. http:
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6 Shortcuts to Build a Better Prospect List

By Kendra Lee posted 18 days ago
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List building is one of the biggest challenges in sales and lead generation. That’s why strategies like Google AdWords and social advertising sound so exciting. Rather than worrying about a list, you’ll let people find you. They are the modern-day Yellow Pages. Make an ad big enough, and people will just call, won’t they? Yes – and no. Why Not Just Use Google AdWords? Digital advertising creates its own sales challenges. To secure click-throughs from ads, you must use the perfect combination of text and keywords in your ads. Business owners spend serious money trying to figure out that secret recipe. Once contacts do click through and call you, if you ...
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Looking for VoIP? Best Options for MSP’s

By Sarah Graves posted 02-10-2020
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As a hosted VoIP provider for Managed Service Providers (MSPs),   Loop Communications   wanted to share some insights if you are considering offering or reselling VoIP as a solution to your customers. There are three paths you can choose, each with advantages and disadvantages, and it really depends on your expertise and business strategy. 1. Partner with a solid VoIP   Provider . Seek one that specializes in VoIP solutions for your customers such as Loop Communications or some of the others in the industry (Ring Central, 8×8, Vonage, etc). One main advantage is that you have experts like us to manage VoIP for you. Loop is involved from the start ...
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Do I Need a Master Services Agreement? by Thomas M. Fafinski

By Thomas Fafinski posted 09-30-2019
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Do I Need a Master Services Agreement? by Thomas M. Fafinski What is a Master Services Agreement (MSA)? If you desire a predictable, long-term relationship with several transactions between you and your customer, you should have a Master Services Agreement in place prior to the sale of any product or service. A Master Services Agreement is an agreement between at least two parties (normally just two parties) dealing with the terms and conditions that will apply to future transactions between the parties. It is likely used when the parties contemplate more than one service or offering between them. What are the Benefits of an MSA? A Master Services Agreement ...
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How to get your MSP on the INC 5000?

By Jeff Laws posted 08-23-2019
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Marketopia Ranks No. 875 on the Inc. 5000 List Inc. Magazine Unveils 38th Annual List of America's Fastest-Growing Private Companies — the Inc. 5000 AUG 23, 2019 08:00 EDT PINELLAS PARK, Fla., August 23, 2019  -   ​​​Inc. has announced that Marketopia landed No. 875 on its annual Inc. 5000 list. The Inc. 5000 is the most prestigious ranking of the nation’s fastest-growing private companies. With an impressive growth rate, Marketopia joins the ranks of other fast-growing companies. The list represents the most comprehensive look at the most important segment of the economy — America’s independent entrepreneurs. Companies such as Yelp, ...
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A Business That Gives Back Is a Business Going Forward

By Galina Marcus posted 07-30-2019
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Throughout my years in the telecom industry, I attended hundreds of workshops, seminars, keynote speeches, and self-help courses designed to help business owners grow their companies and become leaders in the industry or a local market. Some of those companies grew with moderate success, and some failed because of lack of staff or budget. But those that succeeded all had something in common—they were giving back to the community or were involved with charities. by   Joe Schiavone  on Jul 30, 2019 I did the same throughout the years while growing my previous (and very successful) business. And here’s my advice to those of you who want to ...
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Four Keys For Successful MSP Marketing

By Galina Marcus posted 07-18-2019
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Like for many small businesses, it is not easy for MSPs to allocate a significant amount of resources (time, money, staff) for marketing. And sometimes, even with those resources, MSPs find their marketing is not as effective as they would like it to be. With rising competition in the IT industry, effective marketing is the key to success for small and medium-sized IT service providers. But how to crack the code to success? Here are four ingredients for the effective marketing “secret sauce”: Have a marketing goal Have a target Be consistent Measure what you can Let’s go over each of them and see why they are so important. Have ...
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The Lost Art Of Closing

By Galina Marcus posted 07-11-2019
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By   Joe Schiavone   July 2019 The growing SaaS and Cloud trends are making the IT services market more competitive. In some spaces, like UCaaS or cybersecurity, where there used to be three or four major players, there are now literally dozens of them. Most of the vendors claim to sell through MSP partners and agent channels, but many still keep their direct sales groups active in the market. These changes push MSPs to be more aggressive with their sales, although we see the trend of losing more deals than winning them among our MSP partners. What causes this situation and how can an MSP fix it? The trend we’ve discovered ...
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MSP Marketing How-To #18. SEO Tools for MSPs

By Galina Marcus posted 06-18-2019
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How to assess your website’s SEO performance “How can we get to the first page on Google? Do we even rank on Google?” These are some of the most difficult questions for small businesses around the world, and I know it by experience. SEO (search engine optimization) is a complicated concept with ever-evolving rules that are hard to understand for people who are not savvy in digital marketing. Whether you decide to hire an SEO firm or manage   SEO in-house , it’s always a good idea to assess where the work starts and how it progresses. Here are three tools we recommend you use to assess your website performance. Google Analytics In order to ...
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Factors to Consider if Your Company Faces Merger or Acquisition

By Thomas Fafinski posted 06-10-2019
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Maybe you’re a business owner whose company is humming right along, all cylinders firing, prospects look good. Or maybe your company is facing increased competition, higher costs, and lower profits that hinder growth and expansion. Either way, another company or investor may approach with a merger or acquisition proposal. What factors should you consider if your company faces this dilemma? Merger vs. Acquisition. A merger is when two companies join together, even if one company has made the first move. Typically, a new company will be created with all or part of the original companies included. An acquisition is similar. When one company   acquires ...
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How much revenue are the MSPs losing by skipping bits of communication with their customers?

By Galina Marcus posted 06-07-2019
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What happens when you bring on a new service or partner with a new vendor to boost your business? Every MSP understands that to keep up with the customers’ needs nowadays, they must reach beyond their usual scope of service and add more technology choices to their portfolio. Finding new technology partners isn’t an issue because every vendor today wants to work with MSPs! But signing up with the vendor isn’t enough to get the sales going. In the last month, we have been interviewing our own MSP partners to find the reasons why the pipeline is not growing as fast as we all want. Here’s what we found.  MSPs expand their horizons but keep the customers ...
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Protecting Your Intellectual Property

By Thomas Fafinski posted 06-03-2019
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The intangible nature of intellectual property makes it difficult to protect. You can’t just park a security guard next to your intellectual property to keep people from stealing it. In fact, intellectual property (“IP”) has been   defined   as “… a collection of ideas and concepts…”  Though harder to protect than your company’s computer equipment or warehouses, business owners and innovators still have ways to safeguard their IP assets from theft or misuse. Copyright Protection A   copyright   protects original works of authorship, including novels, songs, computer software, and architecture. It does not, however, protect “facts, ideas, systems, ...
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What Is Indemnification?

By Thomas Fafinski posted 05-17-2019
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Fine print. Seems like contracts are full of it. The clauses and provisions that make up a contract each have a specific purpose, though. Indemnification, for example, is often used to protect a party to a contract. That may sound simple, but can be complicated and costly if entered into lightly. Indemnify means to compensate an individual or entity for a specific loss or damage. In some contracts, you might be the person being indemnified. In other contracts, you may be the party indemnifying another. Indemnity agreements are common in contracts between businesses and even between governments. Indemnification in Action An insurance policy is technically ...
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MSP Video Marketing Tips

By Galina Marcus posted 05-15-2019
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Video marketing is on the rise and rapidly taking over the content marketing world.  If you haven't implemented video marketing in your content strategy, now is the time. Here is why and how to get started. Why MSPs should integrate video content into their marketing strategy According to the   2019 State of IT report   by Spiceworks, by the end of 2020, 71% of businesses expect to use video marketing for brand awareness and product education. In   “Understanding the Expanding Benefits of Marketing with Video,”   Aberdeen Group says that video marketers get 66% more qualified leads per year and achieve a 54% increase in brand awareness. ...
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Pros and Cons to Forming Family Limited Liability Companies

By Thomas Fafinski posted 05-09-2019
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Family business ownership is an integral part of American history and commerce. In fact, about 90% of American businesses are family-owned. Business and families have varied purposes, so it should come as no surprise that certain business entities offer greater protection to family-owned enterprises. Of course, there are pros and cons to any of those entity types, including family limited liability companies. The Family Limited Liability Company You may have heard of family limited liability companies (FLLC) and their first cousin, the family limited liability partnership (FLLP). The structure is essentially the same: The FLLC or FLLP is established, ...
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Advantages to Mergers and Acquisitions Deals

By Thomas Fafinski posted 05-03-2019
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A merger is a deal where two companies join together as fairly equal partners. Sometimes the two companies involved simply form a brand new company. Other mergers result in the merging of previous names into a new name. For example, when America Online (AOL) merged with Time Warner in 2000, the company they formed was called AOL Time Warner . An acquisition, however, is typically a larger company buying or otherwise acquiring a smaller company. Some companies may merge their identities. Sometimes, however, the smaller company is simply absorbed by the larger company, becoming part of its brand and identity. Why would two companies want to cede control ...
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